1. Don’t do too many submissions in directories.
While submitting your website to directories, be careful and don’t submit it to too many directories. In 2006 and 2007 Google has filtered many web directories manually to reduce the weigh on directories. Many of the directories out there today are not good and they are still operating as a link far. In real they are not going to deliver any real value to your website but it may harm your website as Google can see it as a bad neighbourhood.
Another reason for not to submit your website in too many directories is that Google can see this as a effect of SEO process and if they find out that you are trying to do optimization for your website Google might ban your website or de-index your website.
2. Don’t make too many links from no follow back links
When webmaster put no follow on your link, then you really get link back but original website will not pass any real rank juice or authority to your website. So it’s equal to 0. Still you get a link but with no real value to your website. It might bring some traffic to your website but in terms of ranking or Google page rank increase it will not serve any value at all.
3. Don’t use same title and description while submitting in directory
When you submit your website to many directories, try to use different title and description every time. When you use same title and description, it will create duplicate content and when spider find that your website is linked from many website with same description and title it looks like automated submission. So even if you do manual submission it will result in automated submission and finally you will get your self banned from Google and other search engines.
4. Don’t use same anchor text in all link building.
When you start link building, plan your keywords carefully. And don’t do link building for only 1 keyword as it might create problem later on. Search engine have particular thrash hold for particular keyword or anchor limit. When your back link anchor text reach at that limit or cross that limit Google will remove your from top ranking and put you far behind in search result. So be careful and not to put too much weight on only one keyword.
5. Don’t link to a website which Google cache is older then 2 months
By saying this I mean, don’t link to such a website because Google spider is not coming on this website too often. As you can see that Google has got cache 2 months older that means this website is not updating regularly or there is no good contents or Google has banned this website. Or something is wrong with this website in eyes of search engine. So better not to link to these websites.
6. Don’t submit you press release or article to website which is banned by Google
After 2000 .com fall and when internet once again picked up, there were many websites came up for articles submissions and press release submissions. They claim that they will release your press release to many famous news and article directories and relevant users, but they failed to do so or they did it in such a way that they got banned by Google. Google has reduce weight on those websites so if you submit your PR or articles on these websites and if you get link back from those website Google will see you website as linking to cheap website or cheap resources and you might get hurt by Google spider.
7. Don’t use any automatic submission tools
There are many automatic submission tools available in market now a days. They claim that they are not going to hurt your website and they can dodge search engines and make a submission like a human being. But they forget that machine is machine and human is human. By dong automatic submission you might not get hurt initially and you might get away but when Google or other search engines find out about these automatic submission you might get your self banned. So avoid automatic submission tools and try to invest little bit of time everyday in building natural links. In that way you can make sure that your website will not get hurt.
8. Don’t try to get a link from website which is linking to too many website from different topics
Try to stay on your theme or topic. If you are trying to link to website which is linking to what ever site they came across, then you might get into trouble. As they are not trying to create useful resource for you. They are trying to increase link. So be careful while linking to other websites.
Find out whom they are linking to, what their PR is and how good they can be for your business and then link to them if they are going to deliver you any real value.
9. Don’t link to link farm
Link farm are just website which contain 1000 of useless links or doing too much reciprocal links or out going links and they don’t deliver any real value to anyone. So be careful and try not to link to these link farms websites. If you get your self into these link farms, you might get your self out of Google index database and hurt your PR or ranking as well.
10. Don’t buy link from website who is just selling links.
Don’t buy links by paying money. Those people are just selling links to many people. If they loose their rank tomorrow then you will be loosing money and also there would be bad mark on your website as they are still linking to you. So avoid buying links from those people who are just selling links.
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