Many of my clients ask me what is the difference between ad word and organic search engine optimization. Which one is better for me? What do you suggest? Now to explain and make a suggestion I need to give fair bit of information what is Ad word and what organic search engine optimization is and how both works.
Let’s start with Adword.
What is Adword?
Adword is run by many search engines and websites. They sell you pay par click visitors. Adword is generally related to Google and Google invented this word. Google is selling marketing and advertising space in search engine “Google” and putting your given advertisement in search engine. The place where your ad is put depends on the money you spend. If you bit highest for given keyword then you get 1st position or nearby other wise Google will decide your position based on amount you have set.
Main idea or concept of ad word or pay per click marketing in other word is to publish you company advertisement instantly on search engine by paying par click amount. You don’t need to wait longer to get on 1st page of search engine. You will be there instantly. Just pay money and activate your account, create advertisement and choose placement, you are ready to go. In next minute you will see your company advertisement there.
Now days almost all the companies selling pay per click marketing. The amounts of money you spend per click depend on search engine and keyword you choose. Many keywords need almost $50 par click and many need only 50c per click. So it’s totally depending on the competition, competitors and position you choose. If you choose any position and set and very low budget then in highly competitive keyword you might come on 2nd or 3rd page of the result which is equal to worthless.
Benefits of Adword
- SEO traffic could dry up overnight, while Adword traffic is consistent
In SEO, if search engine change their algorithm then it might affect your position and visibility. You might go on last page of search result overnight if some thing bigger change is done by search engine. While in same scenario it doesn’t affect Pay per click marketing. You can be on top position as long as you have money to spend.
- You can find out which keywords are searched more and you are getting clicks more. Then you can target those keywords for SEO
By running PPC or Adword you can find out which keyword is performing better in search engine, how many times that keyword is getting searched and what is the reaction of visitors. On based of those data you can select the keywords for your search engine optimization process.
- No minimum buy
In Adword you can start as low as possible. There are no minimum requirements. Once you run out of budget simply your campaign will end and once you put money again you are ready to go. In that way you need to spare fix amount. You can put money which ever is affordable.
- Easy and fast creation
In compared to other methods, PPC and Adword are very fast to activate. You just create account, pay money, create your ad and select the position and set the daily budget and put keyword maximum cost and you are ready to go. You can setup and start your adverting in just 30 minutes.
- Pay only for clicks
In pay per click marketing, you are paying only if you get click on your advertisement. If you don’t get click or customer just see your advertisement then you are not paying anything. In other traditional marketing methods, you just pay to display your advertisement, even if you don’t get any return on those advertisements.
- You can decide your ad positions
In pay per click marketing, you can decide where you want to put your advertisement, if you want to be on 1st position then you will have to put more money per click but you can get that top position from 1st day it self. While on SEO it takes time and you don’t have control over the position of your advertisement. Search engine decide the position of your advertisement.
- Control daily or monthly budget
In other form of marketing, you cannot control your daily budget, but in pay per click marketing, you can set daily budget, monthly budget, you can set the budget per keyword. In short in Pay per click you have total control no how your advertising running. You can stop anytime, start anytime, pause it, change the advertisement, run different advertisement for different keywords.
- You can control the continuity of campaign
In traditional methods, once you setup your campaign its very hard to stop it as its already been designed and started to implement, and if you stop it in between then still you pay major amount. But in pay per click, you can stop your campaign at any time and then if you have any money left then you can use for another campaign if you need to.
- Control the geography
With the pay per click you can control the geographic area you want to target. If you want to target specific suburb as your business is in that suburb only, then you can set the area and your advertisement will be shown on result only if any one from that area is searching for your given keywords.
- Control the timing of ad display
With pay per click you can control the timing your advertisement. You can specify the timing you want to display your advertisement. For example, if you just want to target 9 am to 5 pm timing you can set and rest time your advertisement will not be displayed.
Now let’s see what SEO is and how it works and what benefits it deliver to you?
Search engine optimization is the method of displaying your website in search engines likes, Google, yahoo, ask, AltaVista, Bing in natural way. When any visitor searching for any given term then search engine find your website very useful to that term and display in search result. There are many faces involved in search engine optimization. Once done properly and you start getting on 1st page or top 3 positions in search engine optimization, then you can’t believe what benefits you can get out of it and how much business you can generate from being on top positions.
Search engine optimization include two parts
- on page optimization
- off page optimization
to read more about full SEO process in details please click here. I have more detailed articles written for SEO link building.
There are many benefits you get from search engine optimization process. The benefits of Organic Search Engine Optimization include following:
SEO Gives you High Return on Investment
In compared to other method of marketing, SEO will give very high return on investment. Once you get the top position by doing SEO then you don’t need to spend much money on SEO and still you get same quality traffic. So when you compare the cost of getting one lead or getting one visitor on your website with Pay per click marketing, SEO cost is much lower.
Long term positioning can be gained if done properly
If SEO is done properly and ethically, and you have proper fresh content on your website updated regularly, then you are there on top position for very long time. While same with PPC, once you stop putting money in PPC you are not there anymore. So in gaining long term benefit, SEO is more advisable then PPC. PPC is only for short term and instant gain.
Highly Targeted traffic
With SEO you can target the specific audience. You can generate the contents and do link building in that way where your specific audience is looking for your business.
SEO will Increase brand visibility
With SEO you can increase your brand visibility drastically. Once the visitor find you on top list they start believing that you are big brand and once they keep seeing you there on top continuously, they will start remembering your name and start talking about your services. In that way you get very good benefits by SEO.
SEO provide higher leads and sales conversion ratio
In compared to other methods, SEO provide large number of visitors and the conversion ratio from leads to sales are very high as well.
SEO is very cost effective in compared to other methods of marketing
The cost involved in SEO is very less in compared to other form of marketing. Once you get top position in SEO then you just need maintenance only. And with less amount spend you get same result every time.
At last I can see that both Adword or pay per click and SEO both have their unique features and benefits and both can deliver very good value to your business. If you are looking for SEO company to do SEO for your business then don’t look further and click here to receive a obligation free quote our expert SEO page.
Tags: adword, organic seo, search e, search engine optimization, sem, seo, web site design
Doing both would be a good idea. However some would considering PPC as short term and SEO as long term. I am the one who believe that way.