You might have heard the chicken and egg question during your school days. Same question most business people would have for that websites in this online world. And specific answer for this would be appropriate for particular industry or business.
Good graphic designer based Website Design Company will always give more importance to website design. They can show more eye catching websites to prove their ability to design for best website of business. But, when you ask them to show how they got good position in search engines or web directories, common answer would be seo services.
Typical web development companies design websites along the common design curve. Websites will look great, content they can copy and paste from corporate websites. Those websites won’t bring much traffic as estimated. Few months later when clients realize that their website is not generating revenue as desired or they have been spending too much on Adwords or other advertising campaign, then they call seo expert to bring their website up in search engine results. By the time your website comes up in search engine results, website needed to be redesigned again. If website is changed in terms of page name and content, chances are more to loose rankings.
Is this the ideal way to do online business? Numbers of business owners have been passed through similar cycle, and wasted time and money both. This all happens because of client’s lack of knowledge less seriousness about online world. Most important part for business people is to find best suitable website development provider within budget. The funniest thing is when any web development company claim to be an SEO expert, client doesn’t care to check their portfolio. They don’t know how to check SEO work. Some of the web design companies show themselves as a SEO expert, but they sell their services through some other options. The company that can’t do proper SEO of its own website, can they give assurance to do perfect SEO for others?
Typical answer of this discussion is SEO is as important for website as website design. We can start SEO for website before even launch it, and we can optimise website design for search engine. So, when website appears in market it will have very strong foundation for search engine results. Poor start of website launching will make SEO difficult due to all search engine will see the website as poorly optimised during indexing process. The search engines will not see any graphical design of website; they will just check the content and optimisation of website codes. Extra time given to make copy write content and keyword research will start to return of investment as soon as website becomes live. That is the reason why big corporate websites start to generate revenue form day one.
Web designer who doesn’t promote website SEO as a part of the website design will loose clients who want their website optimized for search engine from very first day.
Same way if any business decide to give website design project to web development company which is not SEO expert, chances are more for them to not getting proper output of their money and time. So, little extra investment given for SEO for website while starting website design can let your business growth many months early. Thus, for any business having website for their business, SEO is also much important to have desired growth of their website in online market. As final conclusion we can consider that as normal business need marketing for business growth, business websites need SEO for its online reputation and position in search engine results.