Many people ask me what is SEM? They are confused of new term SEM? Now days in everywhere people are discussing about Google and yahoo and Microsoft competition, and their own website placement and SEO and SEM. So many people who are not related to internet technology are getting this question in their mind. What is SEM? What is included in it? How it done? How it can help my business? And there are many more questions. Once you read this full article, I am sure it will answer all of your questions.
What is SEM?
SEM stands for Search Engine Marketing and is types of internet marketing. SEM promotes websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.
When you search on any search engine for any term you will get list of many websites, many of these websites are there as a part of Search engine marketing. You can see on every search engines, there are free listings, paid listings, some promotional advertising in big banners etc. these are part of SEM.
What are different parts of SEM?
As we discussed Search engine marketing is a way of promoting websites so that it will increase the visibility of your website and your website user can find it easily.
SEM is consist of:
Search engine optimization,
Search engine optimization or SEO is build of many parts. The main benefit of SEO is that you don’t pay for every visitor you get. But SEO takes very log time and it cost much higher then any other techniques but ROI is very high on SEO if done properly.
There are two types of SEO involved and both are necessary to do.
1. On-page SEO
On-page optimization include optimizing individual pages for particular keywords so when search engine spider search for any given keyword then it can find those keywords on those pages.
On-page optimization include optimizing title tags, meta tags, alt tags, body content writing, Proper H1,h2,h3 etc tags use.
If on page optimization is done properly then and there is very useful contents on your website which are unique and not copied from anywhere else.
Search engine value unique content more then anything else so on-page optimization mean you have proper copy-contents for all of your pages.
2. Off-page SEO
Off-page SEO or off-page optimization mainly involves link buildings. And once on-page optimization is done you can kick off off-page optimization.
Search engine gives more weight to website which got more links back from good quality websites. More link back mean your website is very popular among those website and search engine take it as a very useful website for relevant search terms.
There are many different ways of getting link back to your website.