Introduction

On-page optimization is very important process of SEO. While optimizing website pages you will need to take care of many things. We will discuss everything in great details as to who you do on-page optimization.

• Body Text and Keyword Density

When you optimize your website page, you will need to create a SEO copy of text for web page. While creating SEO copy you will make sure that your targeted keywords are included in this SEO text copy. And keywords are spread in that way that it looks natural and also maintain a enough density of keywords.

The keywords you are targeting should be spread equally in page. You should not try to make it looks like that keywords are stuffed in text and also make sure that you are not putting any invisible texts, that hurts you website.

• Headings

Web page Heading plays very important part in SEO process. Search engine spider will look into heading when it comes to your website and if it find the keywords visitor searching then spider will list your website as a useful content.

So you should put the keywords in heading and put the primary keyword in 1^st position in heading. You should also try to put the primary keyword in start of the documents as spider will start reading the document and it should find the primary keyword.

• Bold Text

The keywords you are targeting should be bold and should be separated from other keywords.  You should separate and make it bold or italic.

• Layout and Design Structure

In search engine optimization layout of the page pays very important roll. While indexing pages, search engine identify the different sections of the pages and identify most important section and could pay more attention on that section. And SE could give more weight to links found in those sections then other un-important sections.  So layout and design structure of website is very important

• Meta Tags Creation

Meta is not visible to visitors. Its only for search engine and computer understandable. When spider search for your page then it search in Meta, title, alt and back end text. So it’s very important that you put proper Meta tags in all the webs pages you want to optimize.

• Alt Tag Usage

Alt tag is another back end element of search engine optimization. Alt tag is having one another important function apart from SEO benefit. When there is slow internet connection or when images are blocked from being displayed, then alt tags could be displayed. So you should not miss alt tags in any of the images used in web page.

• Importance of Anchor Text

Anchor text for inbound links is one of the most important factors in search engine optimization according to SEOmoz. Anchor text is the text spider knows when to display your website in search result.

For example, you want to target a keyword expert SEO in you SEO campaign. Then all the links you build would have expert SEO keywords in it. But if you want to target a keywords custom web and you put anchor text expert SEO then you will never ever be able to rank for custom web. So anchor text is very important part in SEO.

• Cascading Style Sheets (CSS)

CSS is very well known for creating fast loading websites. Apart from these benefits CSS is provide many benefits for SEO as well. CSS is written on top of the page. So you can include the most important keywords you want to target in top of web page section. This is the most important benefit CSS provide.  CSS use the html tags like h1 and that makes that content important.

• The importance of Bottom menu

Menu is meant for navigation and you should not leave any opportunity if you get to create a menu. Top menu is most important part of the navigation. It’s important not only for SEO purpose but also important for general navigation.

Not for bottom navigation is also important for SEO as when SE index the pages it identify the sections of pages which are very important and pays more attention to those pages and gives more important to the links an contents belonging to that section. So bottom navigation is one more chance to create internal linking and provide efficient navigation path to customer.

• Site Map

Site map is used for both, search engine spider and human navigation. When spider comes to your website and for easy navigation it will look for sitemap.html or sitemap.xml file to find all the pages in website. If there is no easy navigation then you might miss many pages being indexed. So its very important that you create site map

• Importance of sub domains

Domain and sub domain are most important part of SEO process. If you get any keyword in domain or sub domain then you get best positive ranking out of it. So if you get a chance to create a sub domain then don’t leave it. And create a meaningful sub domain for your keyword and start getting ranked.

• Invisible Text

Invisible text is one of the negative points of search engine optimization. Many companies use very good readable text in front and in back there are many computer readable text. In that way they try to manipulate search engine algorithm. This is not good practice and you should always stay away from this sort of practice.

• Robot.txt

Robot.txt is the code which can keep certain part of the website in your control. So if you don’t want robot.txt to go on certain part of you website then you can put it here so robot doesn’t go there and read that section of the website.

• Landing Page Optimization

Landing page is the page where your most visitors will be going from search engine. If you are optimizing home page then make it your landing page and if you have certain products pages then you can make those pages a landing pages and optimize them individually.

Summary

On-page optimization is very important factor is SEO. While optimizing pages you should take care of every element explained here and should not over use any of these tricks. If properly used, it can give very good ranking for your website in majority of search engines.