Introduction
In this chapter, briefly, we are going to talk about definition of search engine optimization and I will explain what is SEO and what it does and how it work and why should you do search engine optimization. There are different parts associated with search engine optimization, we will go in deep later but in this chapter you will get little idea of all the parts associated with search engine optimization
What is SEO?
Are you confused about SEO? Let’s define what SEO is and what it does and how it works
SEO or Search Engine Optimization is creating your website design or webpage in that way so search engine can understand it. This is very basic definition of search engine optimization while in reality it is very broad subject. Let me give you a simple example to explain it.
When you search something on internet in search engine, you find many websites in search result. Search engine list around 10 to 20 websites in 1st page and then same amount on 2nd page and so on. Have you ever though why these websites are listed on 1st page and not on 2nd page or in another word why websites are listed at the end of the page and not on the top of the page. You probably know but still let me tell you that 85% of people looking for something on internet will never look beyond top 3 search result. Still why anyone would like their website listed at the end of the page and not on 1st position?
Very simple question but this result is just because of search engine optimization. The websites on top 3 positions are optimized best for this search engine and for given search keyword. Try searching different keyword from same industry and you will find the different result and if you are still getting same website on top 3 positions then those websites are highly optimized for those keywords.
We will discuss how to get this sort of results in search engine optimization through out this report.
Search engine optimization is divided into two main parts.
- On-page Optimization
- Off-page Optimization
1. On-page Optimization
On-page optimization is the process of creating web pages in that way so search engine can understand and value of it. This process is to create web pages with full of real valuable information to visitors. Instead of just stuffing keywords, it’s about putting real value inside your website so visitors will love the information you are giving them and they will be referring your website to their friends and family or business partners and so on.
On-page optimization contain creating proper titles of web pages, creating meta tags, creating alt tags in all the images, using heading and sub heading tags properly, formatting text according to the value in that articles like bold, italic etc…