1.Introduction
In previous chapter we learned what SEO is and there are two parts in optimizing web pages: On-page optimization and off-page optimization. That discussion was very brief. In this chapter we will discuss the pre-search engine optimization process. What you need to do before you decide to go for SEO? Then we will discuss the SEO check list. And few other important things you can consider as a part of SEO process.
2.Who need SEO?
Search engine optimization is need of all the websites design. If you have website which is important part of you business or personal life and you would like people to find it when they search anything related to that website then yes you need SEO one.
But if you have websites which your customer know already and they will type the name of your website straight away in browser and also if you don’t need to market you website because your customers already know you then you don’t need to do SEO work. For example, government websites, they don’t need SEO work done as people will already know where to go when they need stuff related to those websites.
To summarize the need of SEO: if you are selling anything over internet then you need SEO done if you want to perform better and get more business everyday. But if your website is just to provide customer care service or after sales service then you probably don’t need to go for SEO as you can let your customer know about your website and they will find the required information from there.
3.The SEO Check list
Following is the checklist you will need to follow for SEO. If you get maximum tick out of this check list its better.
On –page Optimization
- Keywords in title tags
- Keywords in URL
- Keywords in H1, H2 and H3 Headings
- Proper Keywords Density in document
- Keywords in beginning of the document
- Keywords in Alt tags
- Keywords in Meta tags
- Keywords font size
- Keywords proximity
- Keywords phrase order
- Keywords in links to site pages
- Internal navigation simplicity
- Efficient Tree like structure
- All internal links valid
- Intra-site Linking
- Unique Contents
- Frequent Updates of contents
- Age of Contents
- No invisible texts
- No doorway pages
Off-page Optimization
- Less then 100 links out in total
- Links from similar Sites
- Links from .edu and .gov websites
- Keywords in internal linking
- No cross linking
- No outbound links to bad neighbours
- All links working fine and there is no broken links
- Site is accessible at all the times
- Sitemap is created
- There is no hosting downtime
- No excessive flash use
- There is no many redirects within website
4.Domain registration